Roseblood d’Estoublon
Provence, France
Château d’Estoublon is one of the most remarkable estates in France, and has launched with Roseblood d’Estoublon the most dynamic luxury rosé in the market. Roseblood embodies a history of excellence, a commitment to a special land in the French Provence countryside, and the vision of its extraordinary team of owners. Founded in 1489, Château d’Estoublon is, because of its olive oil (Best in the World 2022 and 2023), already one of the 93 members of the French committee of leading luxury brands, along with Hermès, Chanel, Louis Vuitton, Cartier and others.
In 2020, Jean-Guillaume Prats, formerly CEO of Cos d’Estournel in Bordeaux, CEO of Moet-Hennessy’s fine wine portfolio, and then CEO of Lafite-Rothschild, purchased the estate with several friends.
Jean-Guillaume’s partners, who are hands-on owners, are musician/model/global influencer Carla Bruni and her husband the former President of France Nicolas Sarkozy, and Stéphane Courbit, a French entrepreneur who owns among other businesses a group of leading 5 star hotels in France and the Ladurée macaron company. This dynamic ownership group has in the last several years purchased 340 hectares of vineyard to add to the extraordinary 300 hectares of primarily forest, olive groves, and gardens around the estate.
Roseblood is an utterly unique combination, a rosé so closely tied to a historic estate of agricultural as well as regionally cultural importance, infused with the passion of its surroundings and its owners, and emblematic of the Art of Living in Provence.
Wines
Roseblood Rosé
Coteaux Varois en Provence
An exceptional blend of Grenache, Syrah and Rolle sourced from Coteaux Varois en Provence vineyards, Roseblood Rosé results in a harmonious composition of flavors all in an elegant, playful and bold package.
1489 Roseblood Rosé
Provence, France
1489 represents the year Château d’Estoublon was founded. It draws inspiration from the magnificent rose garden of Estoublon, where delicate roses meet the intense Provencal sun. The blend of Grenache Noir and Syrah promises a wine noted for its roundness, power, and complexity. It comes in a proprietary bottle adorned with a rose design, making it a haute-couture cuvée.
Sparkling Rosé
Coteaux d'Aix en Provence
Produced for the first time at the estate, Roseblood d'Estoublon Sparkling Rosé is carefully crafted to be a wine of finesse, structure and intense aromatics that can be enjoyed at any occasion. The crown-shaped label pays homage to the estate's circular rose gardens, arched architecture and ornate tapestries.
Roseblood Blanc
Provence, France
A true counterpart to the rosé cuvée. The blend of Rolle, Sauvignon Blanc, and Sémillon yields fresh, expressive wines with citrus notes from Rolle, tension from Sauvignon Blanc, and complexity from Sémillon.
1489 Roseblood Blanc
Coteaux d'Aix en Provence
1489 represents the year Château d’Estoublon was founded. It draws inspiration from the magnificent rose garden of Estoublon, where delicate roses meet the intense Provencal sun. Meticulously crafted Rolle grapes yield a balanced, expressive, luminous gold wine. It comes in a proprietary bottle adorned with a rose design, making it a haute-couture cuvée.
L'Excessive Rosé
Provence
A 0.0% premium effervescent from Château d’Estoublon, L’Excessive delivers fine bubbles, Provençal character and stylish appeal for the luxury non-alcoholic lifestyle.
L'Excessive Blanc
Provence
Inspired by Carla Bruni’s song “L’Excessive,” whose lyrics are elegantly featured on the front label, these wines offer all the pleasure and character of Estoublon without the alcohol. As Carla's lyrics go: “I am excessive. I like when things don’t go round. When things go too far, me, I stay relaxed.” The Champagne-inspired packaging features a sleek gold capsule, dark glass, and a creative label adorned with the iconic Estoublon oval crest.
People
Victor Joyeux
Graduated in agricultural engineering and oenology in 2009.
From France to California, via Argentina and Australia, Victor discovered different approaches and techniques for making the best wines around the world.
He finally settled in New Zealand, where he held the strategic position of Winemaker at Cloudy Bay for 8 years.
In May 2023, Victor Joyeux returned to his homeland to become Technical Director at Château d'Estoublon.
Carla Bruni-Sarkozy
Supermodel, musician, singer, songwriter, and former First Lady of France, Carla Bruni-Sarkozy, fell in love with Château d'Estoublon and became one of the proprietors of this enchanting 300-hectare estate nestled in the Alpilles of Provence, renowned for its exceptional olive oils and wines.
Since 2020, alongside Stéphane Courbit, Jean-Guillaume Prats, and Nicolas Sarkozy, they have been shaping Estoublon’s new destiny and gave rise to Roseblood, its iconic rosé. Passionate about this new adventure and driven by a desire to learn, Carla Bruni delved into the subtle art of winemaking and blending with the estate's Technical Director, crafting this cuvée akin to composing a refined musical piece, resulting in an elegant and delicate rosé.
Jean-Guillaume Prats
From the Médoc region, Jean-Guillaume served as President of Château Cos d’Estournel for 14 years, gaining invaluable experience in spearheading new projects such as the creation of the new white cuvée “Cos blanc” and the establishment of an avant-garde winery. He departed from his home region for 5 years to lead LVMH's fine wines division, overseeing 17 estates worldwide. During this period, he revitalized the Cheval des Andes Estate in Argentina and played a pivotal role in establishing several international estates including Ao Yun in China and Chandon in India and China. Continuing his illustrious career in the wine industry, he assumed the role of CEO at Château Lafite-Rothschild and Domaines Barons de Rothschild. Furthermore, he currently holds the position of Vice-chairman at Domaines Delon, overseeing properties such as Château Léoville Las Cases and Château Nénin. Renowned as a skilled wine expert with an entrepreneurial spirit, Jean-Guillaume embarked on the Estoublon adventure in 2020 alongside Stéphane Courbit and the Bruni-Sarkozy couple. Today, he shares his visionary leadership and leverages his extensive expertise to elevate Roséblood and the Domaine's wines to the pinnacle of success.
Trade Materials
Spec Sheet | PDF
L’Excessive represents Château d’Estoublon’s extension into the luxury non-alcoholic beverage world, designed for discerning consumers seeking a premium alternative to classic sparkling wine without compromise. It combines fine bubbles, vineyard-driven…
Spec Sheet | PDF
Spec Sheet | PDF
Spec Sheet | PDF
Produced for the first time at the estate, Roseblood d'Estoublon Sparkling Rosé is carefully crafted to be a wine of finesse, structure and intense aromatics that can be enjoyed at…
Spec Sheet | PDF
A true counterpart to the rosé cuvée. Made from AOP Coteaux d'Aix-en-Provence, in the Western part of the Provence region, almost exclusively from the estate's vineyards. The vineyard on Provence's…
Spec Sheet | PDF
Roseblood Rosé stands as the flagship cuvée, meticulously crafted to showcase elegance and subtle complexity. Under the skilled orchestration of Technical Director Victor Joyeux, this exceptional blend is sourced from…
Spec Sheet | PDF
1489 represents the year Château d’Estoublon was founded. It draws inspiration from the magnificent rose garden of Estoublon, where delicate roses meet the intense Provencal sun. Made from AOP Coteaux…
Spec Sheet | PDF
1489 represents the year Château d’Estoublon was founded. It draws inspiration from the magnificent rose garden of Estoublon, where delicate roses meet the intense Provencal sun. Made from AOP Coteaux…
Spec Sheet | PDF
Roseblood rosé is the iconic cuvée in the Roseblood range with its iconic elegance and subtle complexity. This cuvée is the fruit of meticulous work orchestrated by Victor Joyeux, Estoublon's…
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