Château d’Estoublon is one of the most remarkable estates in France, and has launched with Roseblood d’Estoublon the most dynamic luxury rosé in the market. Roseblood embodies a history of excellence, a commitment to a special land in the French Provence countryside, and the vision of its extraordinary team of owners. Founded in 1489, Château d’Estoublon is, because of its olive oil (Best in the World 2022 and 2023), already one of the 93 members of the French committee of leading luxury brands, along with Hermès, Chanel, Louis Vuitton, Cartier and others.
In 2020, Jean-Guillaume Prats, formerly CEO of Cos d’Estournel in Bordeaux, CEO of Moet-Hennessy’s fine wine portfolio, and then CEO of Lafite-Rothschild, purchased the estate with several friends.
Jean-Guillaume’s partners, who are hands-on owners, are musician/model/global influencer Carla Bruni and her husband the former President of France Nicolas Sarkozy, and Stéphane Courbit, a French entrepreneur who owns among other businesses a group of leading 5 star hotels in France and the Ladurée macaron company. This dynamic ownership group has in the last several years purchased 340 hectares of vineyard to add to the extraordinary 300 hectares of primarily forest, olive groves, and gardens around the estate.
Roseblood is an utterly unique combination, a rosé so closely tied to a historic estate of agricultural as well as regionally cultural importance, infused with the passion of its surroundings and its owners, and emblematic of the Art of Living in Provence.
An exceptional blend of Grenache, Syrah and Rolle sourced from Coteaux Varois en Provence vineyards, Roseblood Rosé results in a harmonious composition of flavors all in an elegant, playful and bold package.
Graduated in agricultural engineering and oenology in 2009.
From France to California, via Argentina and Australia, Victor discovered different approaches and techniques for making the best wines around the world.
He finally settled in New Zealand, where he held the strategic position of Winemaker at Cloudy Bay for 8 years.
In May 2023, Victor Joyeux returned to his homeland to become Technical Director at Château d'Estoublon.
Carla Bruni, the Italian-French singer-songwriter, model, and former First Lady of France, rose to prominence not only for her mesmerizing voice and elegant demeanor but also for her diverse interests and ventures. Beyond her successful music career and philanthropic endeavors, Bruni delved into entrepreneurship by acquiring a winery named Roseblood, a testament to her passion for wine and commitment to exploring new creative avenues. Through her multifaceted presence in the realms of art, culture, and business, Bruni continues to captivate audiences worldwide with her talents and pursuits, leaving an indelible mark on both the entertainment industry and the entrepreneurial landscape.
Jean-Guillaume Prats, a luminary in the world of fine wine, has left an indelible mark through his illustrious career. As the former President of Château Cos d'Estournel, former CEO of LVMH Fine Wines Division, and former CEO of Château Lafite-Rothschild, Prats has showcased unparalleled leadership and innovation in the industry. Notably, he is also one of the owners of Roseblood Winery, where his passion for winemaking and entrepreneurial spirit converge, further solidifying his reputation as a visionary in both the business and philanthropic realms.