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A Young Woman Continues Her Parents’ Legacy In Abruzzo

Forbes contributors Mike DeSimone and Jeff Jenssen interviewed Miriam Lee Masciarelli for a story that focuses on her role continuing her family’s legacy at their namesake winery, Masciarelli. As background, Miriam Lee’s involvement began in 2008, when she assumed the role of Winery Administrator following the sudden passing of her father, Gianni Masciarelli.

The piece speaks to the family’s influential role putting Abruzzo on the map as a serious winegrowing region, and Miriam and her mother, Marina Cvetic’s, role expanding the family’s footprint and continuing to raise quality standards in the region. The piece also explains how, as Brand Ambassador, Miriam Lee focuses on promotions, sponsorships and events worldwide. Education is a huge focus for her on a daily basis as well, as she explains to Mike and Jeff how critical it is to teach consumers first about Abruzzo and the terroir before presenting their wines, emphasizing the premium Villa Gemma Montepulciano and Villa Gemma Bianco expressions.

Read the full story HERE

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    Through tremendous vision and endless innovation, Masciarelli has not only become one of the most admired wineries in Italy, but is often regarded as the standard-bearer of the Abruzzo region. Led by the mother-daughter team of Marina Cvetić and Miriam Lee Masciarelli, the winery is the only one in Abruzzo to own land in all four provinces and produce wine from 100% estate-owned vineyards.