Wine-Searcher published a piece highlighting the surge of Generation Z and Millennials finally drinking more wine. The story includes insightful commentary from Chateau Montelena Winemaker Matt Crafton about how the winery finds ways “to appeal to all demographics, which means making $175 Cabernets, but also making Zin, Sauvignon Blanc and Riesling for $35 a bottle.”
He adds, “We’re also, along with the rest of the world, doing a lot of virtual tastings and Instagram Live tastings. It has connected us to both our dedicated customers, and introduced us to new and younger ones. If anything, this whole experience has shown us that we all want to same thing. Integrity, respect. For people, for the land. An artisanal product, the concept of taste with a capital T. But different generations may want the story told in a different way.”
There are several other industry voices quoted throughout this story with different anecdotes to share and ways they’ve found ways to appeal to this audience. Read the full story HERE.
