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It’s No time to Die for James Bond Merchandising Tie-Ins

October 7, 2020

Bloomberg Pursuits published a story highlighting some of the limited-edition products launched this holiday season in celebration of No Time To Die, including the Champagne Bollinger 007 Special Cuvée gift box. The piece explains the news that the latest James Bond film will now premiere next April, and “despite that delay, the myriad products and special tie-ins that bolster the brand’s reputation for luxury are still moving ahead.”

The writer shares background on Bollinger’s more than 40 year partnership as the official Champagne of 007, adding “in honor of No. 25, Bollinger is unveiling an exclusive batch called 007 Special Cuvée. Launched on Oct. 1, just in time for Global James Bond Day, the 007 Special Cuvée comes in special No Time to Die packaging that features images of Craig on the box.” Read the full story HERE

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    From vineyard to bottling, Special Cuvée sees such an extraordinary level of care and attention, it is difficult to place within the non-vintage or, really, any Champagne category. It is a Champagne that stands apart. Within one bottle, all the complexity of flavour, texture and pleasure that Champagne can offer. Special Cuvée is truly a journey of devotion from Bollinger.

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