Forbes contributor Lana Bortolot featured Château Minuty in a story about luxury rosés. She addresses that historically the category has been more about the lifestyle than the brand, but the growing popularization of the rosé has helped long-time producers such as Château Minuty “to come out from behind the shadows and toot their own cru classé horns. Now, rosé is a bonafide global business with serious quality levels.”
She adds that Minuty is one of the main estates to have elevated the category to premium status. Reinforcing the topic, she spoke with North American Business Development Manager Michelle Waleck who explained that Minuty has no plans to produce more wine or go outside the district like several other producers. “The focus on an estate wine program has fueled our reputation as a high-end producer.”
As part of the story, Bortolot recommended all four wines from the Minuty range with vivid descriptions:
“Château Minuty Cotes de Provence AOP. “Prestige” 2019 features a transparent pink-onion skin with enticing strawberry plant leaves. High acid, tart, clean fruit like baby strawberry, wild raspberry, and a slightly tropical guava undertone ($30). A delicate, light aperitif wine and also good with lobster or fresh peach/feta salad. The “Rosé et Or” 2019 is another of Minuty’s cuvée—smokier and deeper than the Prestige with ripe summer strawberries, more skin tannins, weight and body—actually a better match with the lobster salad accompanied with a fresh baguette ($55). With its tall, curvy bottle, “M” 2019 is chic like a runway model. Pretty, super-light cotton gauzy pink color and quintessentially Provence with light, fresh, strawberry and red currant wispiness and a peach undertone; ethereal ($23). The “281” 2019 is so light pink, it’s almost like a pink-tinged water. Grapefruit rules—more citric than red fruit—redolent of Sauvignon Blanc. A high-end, elegant cuvée to serve on the VIP deck ($90).”
Read the story HERE
Minuty-Forbes-7_17_20Related Wines
Château Minuty
M de Minuty Rosé 2019
Côtes de Provence
M de Minuty is the quintessential Côtes de Provence rosé, a style that Chateau Minuty defined,and is the reason behind their success as the world's top producer of premium rosé. Fresh, lively and perfectly balanced, fantastic quality, a glass in hand transports you to the seaside and the French riviera lifestyle, watching the sea and the sky, surrounding yourself with friends and family, and enjoying life to the fullest.
Château Minuty
Rose et Or Rosé 2019
Côtes de Provence
Rose et Or encapsulates the Chateau Minuty Saint-Tropez estate. It speaks of the seaside with its freshness and flavors, and represents the ultimate in what a quality Côtes de Provence rosé can achieve: it's gentle freshness giving way to concentrated, almost gourmet flavors. It moves from the terrace to the white table cloth like no other.
Château Minuty
281 Rosé 2019
Côtes de Provence
281 refers to the Pantone number for this royal blue color that elegantly cascades in a glaze down the side of the bottle. It evokes the sky and the sea of Minuty's French Riviera home, in particular the deep blue that appears everywhere after the strong afternoon wind. 100% estate from a single old plot of Grenache whose clone is exclusive to Château Minuty, it is the ultimate reflection of their special seaside vineyard and Provence.
Château Minuty
Prestige Rosé 2019
Côtes de Provence
If you notice just one wine on the beach and seaside restaurants in the south of France, it is almost certainly Minuty Prestige. This wine has become the emblem of the Riviera lifestyle, and it is place that has been earned through the unbelievable dedication to quality by the Minuty family.
Related Producers
Château Minuty
Côtes de Provence
Château Minuty is the global leader in Côtes de Provence rosé, and beyond that it can be argued is the most important estate in the history of Provence rosé. The Saint-Tropez based, family owned estate has been, since its founding, one of the quality leaders for the region. Minuty then became one of the most visible producers in the second half of the 20th century, a result of quality production and commercial foresight when no one in the region could imagine the global phenomenon Provence rosé would become. And then in the last two decades, Minuty defined the vision for and led the unbelievable growth in Provence rosé around the globe.
