The Hidden Obstacles to Evolution in Napa Valley

VinePair welcomed Chateau Montelena Winemaker Matt Crafton on the publication’s podcast to discuss the challenges and opportunities facing Napa Valley wineries amid evolving regulations and shifting consumer expectations.

While tasting through the Chateau Montelena Napa Valley Chardonnay, Chateau Montelena Napa Valley Cabernet Sauvignon, and the Chateau Montelena Estate Cabernet Sauvignon, Crafton opened up about some of the most hot-button topics in Napa Valley. He discussed why wineries need to limit walk-in tastings, emphasizing how such regulations hinder wineries’ ability to adapt and grow. He also advocated the importance of embracing change and innovation in the wine industry, while striking a balance between tradition and modernization. The conversation focused on broader industry issues, and also underscored Chateau Montelena’s commitment to navigating these challenges while maintaining the quality and integrity of their wines.

Listen to the full 30 minute episode HERE