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Diversity and Inclusion Efforts Are Key to The American Wine Industry’s Future

Vinepair contributor Betsy Andrews wrote an extremely powerful piece illustrating how a more diverse and inclusive wine community will be the key driver for the industry’s success moving forward. “In 2020, the second wave of Black Lives Matter brought new energy around diversity, equity, and inclusion,” said Andrews. She highlighted a handful of organizations and wineries that have committed to be part of the positive change, including Gary Farrell Vineyards’ diversity pledge.

The piece continues by addressing key areas, backed by statistics when possible, that prove that businesses thrive when they offer a more diverse, inclusive and multicultural environment.

It is worth reading the full article AVAILABLE HERE, which speaks to profitability, corporate culture, talent retention, product quality and innovation, and effective marketing.

Related Producers

    Gary Farrell Winery

    Russian River Valley, California

    For over 40 years, Gary Farrell Winery has crafted small-lot artisan wines capturing balance and stylistic elegance from some of the finest vineyard sites in the Russian River Valley. Since 2014, the current owners have been dedicated to enhancing Gary Farrell’s legacy with a single-minded focus on quality, relying on rigorous vineyard selection, outstanding grower relationships and superior quality fruit.