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Art Imitates Wine: Dazzling New Ornellaia Labels Unveiled

September 18, 2019

Wine Spectator reports on Ornellaia‘s latest installment in its long-running Vendemmia d’Artista project, which encourages artists each year to create works inspired by a one-word sum-up of the wine and the vintage. This year, Iranian mixed-media artist and photographer Shirin Neshat designed 11 large-format labels depict women’s hands overlaid with Farsi calligraphy. The mixed-media artist and photographer has a dedicated oeuvre that explores tensions between femininity and masculinity, Islam and the West, and public and private life, making her the perfect artistic translator for the theme of the 2016, “La Tensione.”¬†

The limited edition large-format bottles of the famous super Tuscan wine raised $312,000 in an auction benefiting Guggenheim’s Mind’s Eye Program. This collaborative effort between artists and educators works to make art accessible by incorporating verbal descriptions, conversation and sensory experiences¬†

To read more about Mind’s Eye and experience the limited edition labels, read the full article HERE.


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